FARMINGTON, Utah (July 18, 2025) — Crazy Candy is proud to announce that its Founder and President, Heather Andersen, has been named a 2025 Top Woman in Convenience by Convenience Store News. Honored in the prestigious Senior-Level Leader category, Heather was recognized for her exceptional leadership, entrepreneurial impact, and transformative influence in the convenience retail industry.

The Top Women in Convenience awards celebrate the most outstanding female executives shaping the future of the c-store industry across the U.S. Heather’s selection places her among a select group of industry leaders who are redefining excellence and innovation at every level.

“I believe we thrive in the convenience industry when we pause and take time to imagine what’s possible, when we innovate powerfully, and when we always put the customer experience first,” said Heather, reflecting on her philosophy in the award video. “Real progress happens when we challenge what’s expected, ask how we can make it better, and actually listen to the answers.”

Heather Andersen has spent the past decade as both a convenience store operator and product innovator. Under her leadership, Andersen’s Crazy Candy has grown from a niche freeze-dried candy concept to a nationwide phenomenon, available in more than 25,000 retail locations across the country. In 2024 alone, she led the company through explosive growth, including:

• Expanding production capacity sixfold to meet retailer demand

• Launching industry-first freeze-dried versions of Sour Patch Kids and Swedish Fish

• Securing national distribution in leading chains such as Target

• Winning three innovation awards at the Sweets & Snacks Expo

• Increasing revenue from $10M to $25M in a single year

Heather’s visionary approach, shaped by her dual perspective as both a product creator and convenience store owner, has made her a trusted partner to major c-store operators, retailers, and distributors. She’s also a passionate advocate for humanitarian efforts, leading Crazy Candy’s philanthropic work in clean water, disaster relief, and orphanage support.

“Andersen’s Crazy Candy is more than a product. It’s a movement,” said Heather. “We’re here to surprise and delight customers, empower retailers, and prove that even in the world of candy, innovation and heart can go hand in hand.”

To learn more about the Top Women in Convenience award and Heather’s work at Crazy Candy, visit www.CrazyCandy.com or read the full announcement at https://csnews.com/convenience-store-news-unveils-2025-top-women-convenience.

Media Contact:
Heather Andersen
President and Co-Founder
Andersen’s Crazy Candy
Heather@CrazyCandyFun.com
801.928.1397