AUGUST 2025
Just Dropped:
Crazy Cookies are Here. Soft Baked. Oversized. Irresistible.
We've taken everything people love about gourmet bakery-style cookies and made them ready for retail. Crazy Cookies are indulgent, oversized, and packed with flavor. Designed to stand out and sell fast, they bring big bakery energy into everyday retail.
High quality, gourmet cookies don't need to just come in a pink box. Crazy Cookies is bringing indulgent cookies to CPG with a 6 months shelf life and a hefty 5.2 ounces!
Technavio, a market research company, projects the "premiumized" cookie segment will grow by US$32.3B over the next 4 years and Crazy Cookies is here for it.
Available now in six bold, satisfying flavors:
- Pink Sugar
- Chocolate Chip
- Churro
- Chocolate Peanut Butter
- Caramel Macchiato
- Cookies n' Cream
Perfect for every channel, every day, all the time! Email: info@crazycandyfun.com for samples and pricing or add them to your next order!
Cookies come individually packaged. Sold in an attractive 12 pack tearaway display box. See our website for more detailed descriptions of each delicious cookie. www.crazycookies.com
6 New Freeze-Dried Flavors That Take Bold to the Next Level
Get ready to taste what's next in the world of freeze-dried treats! We're thrilled to announce six brand-new flavors joining the Crazy Candy lineup — each one crafted to deliver that signature light, crispy crunch you can't get enough of.
Introducing:
- Red Fishies
- Sour Buddies
- Maui Munchers
- Choco-Nilla Crunch
- Churro Crunchers
- Fizzy Mountain Mist
What really sets this launch apart? We're introducing groundbreaking candies you won't find anywhere else: First, our Red Fishes and Sour Buddies. We didn't settle for can't — we created our own custom gummies engineered to freeze-dry perfectly. The result? Delicious freeze dried candy that consumers know and love elevated into a whole new fun candy eating experience — and they're exclusively ours.
Fizzy Mountain Mist will send the Mountain Dew fans over the edge while the chocolate lovers will go crazy for the indulgent Choco Nilla Crunch made with Charleston Chew Rollers. The Churro Crunchers hit that sweet snack spot while Maui Munchers with their incredible tropical flavors packs a punch!
All 6 SKUS are available and ready to ship.
Bain's 2025 Insurgent Brand Recognition
Crazy Candy Named One of Bain & Company's Top 150 Insurgent Brands
We're honored to be recognized by Bain & Company as one of the Top 150 Insurgent Brands of 2025. This recognition is reserved for fast growing, category defining brands that are reshaping consumer expectations.
It's a powerful validation of the work we're doing and a reflection of the retailers, partners, and fans who are helping us grow. Thank you for being part of the journey. We're just getting started.
Lagoon Amusement Park Mega Display!
Show Off Your Display for a Chance to Win Lunch on Us.
Lagoon Amusement Park in Farmington UT went big with their Crazy Candy display, stretching an entire wall and pulling in guests with color, volume, and variety. We think it's amazing and we want to see yours too.
Each month, we'll highlight one standout Crazy Candy or Crazy Cookies display from around the country. Winners get lunch on us for their crew and serious bragging rights in the next Sweet Spot newsletter.
How to enter:
Snap a photo of your in-store Crazy Candy or Cookies display and Email it to: info@crazycandyfun.com
Watch for your store to be featured next month!